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Sell Your Home With a Real Estate Expert

We all have that friend that says, "I got this." Sometimes this works out great, like when you get a better meal at someone's home than you've had at a restaurant in ages. Or, the person that seems to be able to build and fix anything in their home without the need of Google or a professional. This line of thinking may lead some homeowners to consider selling their home on their own (known in the industry as a For Sale By Owner). However, a FSBO might not be a good idea for the vast majority of sellers. Let's dive into why.


Recent studies have shown that 95% of buyers search online for a home. In comparison, only 13% use print newspaper ads. When you choose me as your Realtor to promote the sale of your home, I offer a strong, proven digital strategy, which was named the Best SEO Strategy by Leading Real Estate Companies of the World out of over 500 top real estate companies around the world. 

Where did buyers find the home they actually purchased?

 •  50% on the Internet
 •  7% from a yard sign
 •  28% from a Real Estate Agent
 •  1% from newspapers

The days of selling your house by putting up a sign and listing it in the paper are long gone. Having a strong internet strategy for maximum exposure is crucial to sell your home for the most amount of money that the market will bear in the least amount of time.

Here is a list of some of the people with whom you must be prepared to negotiate if you decide to For Sale By Owner:

 •  The buyer who wants the best deal possible
 •  The buyer's agent, who solely represents the best interest of the buyer
 •  The buyer's attorney
 •  The home inspection companies, which work for the buyer and will almost always find some problems with the house
 •  The appraiser, if there is a question of value
 •  The title company, if there are challenges with certificates of occupancy or other permits
 •  The buyer's buyer, in case there are challenges with the house your buyer is selling


There is a vast amount of information that Realtors have to legally be aware of. State and Federal requirements are always changing, meaning that Realtors are required to take continuing education courses to stay up to date with all requirements. On top of that, the paperwork involved in the process has increased dramatically as industry disclosures and regulations have become mandatory. This is one of the reasons that the percentage of people FSBOing has dropped from 19% to 7% over the last 20+ years. 

Speaking of difficult, we haven't even mentioned the innumerable amount of phone calls that you'll have to field from unqualified buyers, or the fact that you'll have to show the property yourself...sometimes at a moment's notice.

Many homeowners believe that by FSBOing, they will save the commission money that a Realtor would earn from the sale. However, a study by Collateral Analytics revealed that FSBOs don't actually save anything by forgoing the help of a Realtor In some cases, they may actually cost themselves more due to holding costs and limited exposure. One of the main reasons for the price difference at the time of sale is:

"Properties listed with a broker that is a member of the local MLS will be listed online with all other participating broker websites, marketing the home to a much larger buyer population."

The more buyers that view a home, the greater the chance of a bidding war for the property. The study found the difference in price between comparable homes of size and location is currently at an average of 6%.

So, what's it all mean?

Do you believe your home will sell for a fixed price, or a range of value depending on the marketing strategy and negotiation skills of your Realtor?  If you answered the latter, you are in line with the majority of sellers today. So, instead of taking on the challenge of selling your property by yourself, let's get together  to discuss the Seller's Process, which includes a marketing strategy designed to sell your home at the highest price the market will bear in the least amount of time.

*Source: KCM

For all of your real estate needs, contact me, your LOCAL real estate expert at Gardner Realtors!

Making the Most of the Property Description

On an MLS listing the real estate agent has one shot to describe a piece of property in his or her own words. It's called the Public Remarks section and in 540 characters or less it's up to you to make the home sound as appealing as possible so that potential buyers will want to see it. However, we agents, myself included sometimes blow right through this section with a rehash of information already provided. While this approach is ultimately "safe" the public comments section can be more than a repeat. In addition to facts and figures a good property description will seek to connect emotionally with buyers. It will strive to provide that perfect mix of facts and emotional appeal, a little tug at the heart, if you will. To illustrate the point let's look at a couple of actual public comments sections and then examine them.

"Located within blocks of the XYZ St Corridor, this home features two amazing porches, light filled open living area, private master suite on the 2nd floor, off-street parking for 2-3 cars. Just one block to XYZ Sq Playground, two blocks to local favorites, XYZ Coffee and XYZ restaurant. A lovely home in a great neighborhood. 15 mins to downtown New Orleans, walk to the St Charles Street car. X Flood zone"

This is a rather hap hazard property description that spends more time focused on where the property is located in relation to other neighborhood hot spots as it does describing the property-one block from this park, two blocks from that restaurant and coffee shop; fifteen minutes from downtown. It's good information but I've learned very little about the house; and what time the writer does give to describing the home's features is pretty uninteresting. It doesn't incline me to want to know more. At the end of the day, there's no real attempt to connect emotionally with the reader. Let's look at example number two.

"Make memories in this elegant Victorian gem a block off XYZ Ave. in one of New Orleans most coveted neighborhoods. Stately but lived in with love this historic two-story, 3 bedroom 3 full bath beauty is priced to sell. Spectacular architectural features highlight the entrance foyer that flows gracefully into formal living and dining rooms. The sun soaked, grand stairway is back lit by beautiful stained glass windows leading you to the 2nd floor living quarters. A Deep wraparound porch and substantial upstairs balcony along with a few well placed lounge chairs make for the perfect southern evening outdoors."

I want to see this house! Every sentence aims to connect the reader emotionally in some way. Sentence one invites the reader to consider making a lifetime of memories in the house, raising a family, etc. And people don't just want to live here, this is "coveted" territory-strong and descriptive. The next sentence lets the reader know creatively that the house isn't new. It's been "lived in with love" and is priced to sell. Again the writer is connecting the reader to the house by speaking, de facto, about the family that lived there before. Sentence three highlights the homes special features with flare. It's not just a stairway but it's "sun soaked and grand, backlit by beautiful stained glass windows that lead you to the 2nd floor." And in closing the writer aptly describes the porch and balcony but again connects the reader to the house by suggesting they pull up a couple of lounge chairs, enjoy a beautiful New Orleans evening and call this place home.

Phillip Manuel »
Phillip Manuel Cell
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